There are many reasons why I love live video. One of the big reasons is that once you’ve gained confidence and sorted out the tech, live video is a really quick and easy way to create content. I use a variety of tools to broadcast my live videos.
OBS Studio is a great free tool for PC and Mac, and BeLive makes live streaming to Facebook or Twitch really easy from your browser. I also use Telestream’s Wirecast for some of my shows due to its powerful features. Restream.io will multi-stream to Facebook Live and YouTube Live at the same time.
For my regular shows, I use Ecamm Live, which is an amazingly powerful yet easy-to-use tool for Mac. It allows me to bring in guests via Skypeand I can share viewers’ comments, as well as graphics and videos.
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But content creation doesn’t have to stop when you press then “end broadcast” button. Live video can be repurposed into a plethora of other content types.
Promotional Previews: Ecamm Live also lets me save a high-quality video file to my desktop that I can edit and upload to a platform such as YouTube. Sometimes, I rebroadcast part of the live video show as a Facebook Premiere; this option is available in Publishing Tools under Videos.
Podcasts: For some shows, I repurpose the audio of each episode for a podcast. To capture the high-quality audio of the live show, I use Rogue Amoeba’s Loopback to take the audio from my guest in Skype and my audio into two separate channels in Adobe Audition.
This makes editing for the podcast much easier because I have separate control of my audio and my guest’s audio. To illustrate, if my guest’s audio is too low, I can increase it without affecting mine. I can also route audio from videos and audio playing in Ecamm Live as a third track.
Blog Posts: I use a WordPress plugin called Simple Social Press to import my live videos from Facebook to my blog. For each live stream, the plugin creates posts, embeds the video with the graphics as a featured image, and imports the comments from my Facebook live videos.
Transcriptions and Captions: You can use a service like Rev to get your recorded live videos transcribed and add the transcription to your blog posts as show notes.
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You can also request an SRT file to add captions to your videos after you’ve finished broadcasting. A high percentage of viewers start watching videos with the sound off so adding closed captions can improve the number of viewers. If you want to keep costs down, caption just the first 3 minutes of your video to encourage early viewers to turn the sound up.
Written by Ian Anderson Gray, founder of the Confident Live Marketing Academy, live-streams at Seriously Social for Social Media Examiner https://www.socialmediaexaminer.com/how-to-improve-social-video-content-10-tips-pros/
