Back in the day, the pub was the place to catch up on the latest gossip about the latest on Sky News or I'm A Celeb. Now, people chew the fat on Twitter, and that conversation is taking place 24/7, with input from every corner of the world.
But Twitter offers more than just chatter. It’s also a great platform for getting noticed.
Firstly, on Twitter, you have more chances to encourage conversation: no one posts fifty times a day on Instagram, but tweeting fifty times is completely fine.
Secondly, the retweet function is an incredible way to generate awareness. Imagine you’ve made a video mash-up of your company's recent manufacturing works. Normally nobody outside of the project stakeholders are going to see it. However share it on the Twitter, tag in not just the stakeholders but any interested influencers (NDA, NIA, Apprenticeships, NSSG) and, if it’s good, it might just get retweeted until everyone else notices. Your video could easily reach 1,200 rather than just your original 12 stakeholders. And you never know - get the right re-tweet and that could easily grow to 12,000 and beyond.
Twitter is also an easy way to build your profile for a particular target audience.
Maybe you work for a company that has a particular product that you are looking to provide to the nuclear industry. Here’s how you could use Twitter to make that happen.
Firstly, check out what nuclear topics are trending which are relevant to your product. Then start tweeting: write a quick comment, or post a short video. Use the right hashtags, so anyone searching for that topic will pick up your tweets. Jump in on conversations. Reply to the biggest influencers, and ask if they want to check out your blog.
On day one, NOTHING IS GOING TO HAPPEN. You’ll tweet all day – and...nothing. But keep going. On day five, a nuclear subject matter expert (SME) might retweet you. This could give you 200 new followers and, in a month, a nuclear blog might ask if you’d like to write a guest piece. After 3 months of doing this on a daily basis, a nuclear company or SME might reach out to see if you’d like to come in for a chat regarding the applications of your product.
Being big on Twitter takes lots and lots of work. But if you put in those hours, you’ll see what doors it can open.
For further info check out our one-day immersion course on all things social media and internet marketing at and there application in the UK Nuclear Industry at https://www.getintonuclear.com/get-into-nuclear-launchpad.